About

Emme was born in 2019 out of frustration and love.

Founded by Hailey and Katarina, the brand was sparked by a simple but urgent question: why is maternity wear so often ugly, made of polyester, and meant to be discarded after just a few months? They set out to build something better—for themselves, and for every mom-to-be who deserves to feel good.

Named after Kat’s third daughter, Emmaline—who was still kicking in the womb when the brand was conceived—Emme began with a promise: to create maternity clothes that are actually cute and made to last.

Today, Emme is run by a small, passionate team based in Brooklyn who live and breathe that mission.

We are customer-obsessed. Every fabric is chosen with care. Every silhouette is tried, tested, and tweaked until it feels just right. We don’t design in a vacuum—we fit on real pregnant bodies, listen to feedback, and craft pieces that move, grow, and breathe with you.

At Emme, we believe comfort and style should never be a tradeoff. We're here to make sure moms-to-be feel comfy, cozy, confident, and undeniably cute—every step of the way.

Since then, we’ve been on a mission to design beautiful, well-made maternity clothes that make pregnant women feel confident and stylish. We believe that pregnancy is a special time, and it should be celebrated! Our goal is to help every woman feel beautiful, radiant, and empowered during this special time in her life. 

Join us in redefining what it means to dress for motherhood. Whether you're expecting, supporting someone who is, or just believe that moms deserve better—you’re part of this movement. Let’s make comfy, cute, and conscious the new normal.

Have an idea for something we should make? Think there's a way we can do better?

Email us anytime at care@emmemama.com—we're all ears.