Privacy policy

Privacy policy

Last update: October 14, 2026

This policy tells you how EMME (“we”, “us”, “our”) collects, uses, and shares your personal information. This policy applies when you use emmemama.com, buy from us, or communicate with us.

If you have questions about this policy, send an email to support@emmemama.com.

1. Personal information that we collect

Information that you give to us:

• Contact data: your name, email address, telephone number, and shipping and billing addresses.
• Order data: the products that you buy, your payment data, and your order history.
• Account data: your login data and your preferences.
• Communication data: the messages that you send to us, and your answers to surveys and fit quizzes. Fit quiz answers can include your height, weight, and pregnancy stage.
• Review data: the reviews, photos, and videos that you send to us.

Information that we collect automatically:

• Device data: your IP address, browser type, operating system, and device identifiers.
• Use data: the pages that you look at, the products that you click, the time on each page, and the website that sent you to us.
• Cookie data: data from cookies, pixels, and similar technologies. Section 6 gives more data about cookies.

Information from third parties:

• Data from partners that help us operate our store, such as payment processors and shipping carriers.
• Data from advertising and analytics partners.

2. How we use your personal information

We use your personal information to:

• Process and send your orders.
• Process returns, exchanges, and refunds.
• Give you customer support.
• Recommend a size to you.
• Operate your account.
• Operate our cashback and referral programs.
• Send you marketing emails and text messages, if you agree to receive them.
• Show you advertisements on other websites and apps.
• Find out how persons use our website, and make our website better.
• Test changes to our website and prices.
• Find and prevent fraud and security problems.
• Obey the law.

3. How we share your personal information

We do not sell your personal information for money. But some sharing for advertising can be a “sale” or “sharing” under some US state laws. Section 7 tells you how to opt out.

We share your personal information with these types of service providers:

• Ecommerce platform (Shopify): hosts our store and processes orders.
• Payment processors (Shopify Payments, Shop Pay, PayPal, Klarna): process your payments.
• Shipping carriers (USPS, UPS): send your orders.
• Email and text messages (Klaviyo, Postscript): send our marketing and order messages.
• Advertising (Google, Meta): show our advertisements and measure their results.
• Analytics and testing (Google Analytics, Elevar, Intelligems): measure website use and test changes.
• Reviews (Loox, Yotpo, Okendo): collect and show product reviews.
• Sizing (Kiwi Sizing): show size charts and size recommendations.
• Cashback rewards (Fondue): supply cashback rewards.
• Cart and preorders (UpCart, Stoq): operate our cart and preorders.
• Returns: our returns portal provider processes returns and exchanges.

We can also share your personal information:

• When the law tells us to, or to obey a legal process.
• To protect our rights, our customers, or other persons.
• If we sell, merge, or transfer all or part of our business.
• With your permission.

4. Marketing messages

Email: We send you marketing emails only if you agree to receive them. To stop them, click “unsubscribe” in an email.

Text messages: We send you marketing text messages only if you agree to receive them. Message and data rates can apply. To stop them, reply STOP. For help, reply HELP. Our Messaging Terms (https://terms.pscr.pt/legal/shop/emme-mama/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/emme-mama/privacy_policy) also apply.

We do not share your telephone number or your text message consent with third parties for their marketing.

5. How long we keep your personal information

We keep your personal information only as long as necessary for the purposes in this policy. We also keep it as long as the law tells us to. For example, we keep order data for tax and accounting purposes.

6. Cookies and similar technologies

Cookies are small files that a website puts on your device. We and our partners use cookies, pixels, and similar technologies to:

• Make our website operate correctly. For example, to keep the items in your cart.
• Remember your preferences.
• Measure how persons use our website.
• Show you advertisements that apply to you.

You can control cookies in your browser settings. If you block all cookies, some parts of our website will not operate correctly.

7. Your privacy rights

Some US state laws give you rights for your personal information. These rights can include the right to:

• Know what personal information we collect about you.
• Get a copy of your personal information.
• Correct your personal information.
• Delete your personal information.
• Opt out of the “sale” or “sharing” of your personal information, and of targeted advertising.

How to opt out of targeted advertising:

1. Go to our “Your Privacy Choices” page: emmemama.com/pages/data-sharing-opt-out.
2. Follow the instructions on the page.

We also accept the Global Privacy Control (GPC) signal from your browser as an opt-out request.

How to send other requests:

1. Send an email to support@emmemama.com.
2. Write “Privacy request” in the subject line.
3. Tell us which right you want to use.

We must make sure that the request comes from you. Thus, we can ask you for data to confirm your identity. You can tell an authorized agent to send a request for you.

If we refuse your request, you can appeal. To appeal, send an email to support@emmemama.com with “Privacy appeal” in the subject line.

We will not discriminate against you because you use your privacy rights.

8. Security

We use reasonable measures to protect your personal information. Shopify and our payment processors encrypt your payment data. They obey the Payment Card Industry Data Security Standard (PCI-DSS). We do not keep your full card number.

No method of data transmission or storage is 100% secure. Thus, we cannot guarantee the security of your personal information.

9. Children

Our website is not for children who are less than 13 years old. We do not knowingly collect personal information from children who are less than 13 years old. If you think that a child sent us personal information, send an email to support@emmemama.com. We will delete it.

10. International users

We operate in the United States. If you use our website from a different country, we transfer your personal information to the United States. The data protection laws of the United States can be different from the laws of your country.

11. Third-party websites

Our website has links to other websites. This policy does not apply to those websites. Read the privacy policy of each website that you use.

12. Changes to this policy

We can change this policy at any time. When we change it, we will update the “Last update” date at the top of this page. If we make important changes, we will tell you on this page or by email.

13. Contact

To ask questions about this policy, send an email to support@emmemama.com